It was unveiled at UAC Foods head office in Lagos. Harrysong who is part of the 5 star music group, would be the new face of the brand while his co-musicians in the group were also expected to promote the brand.
The General Manager-Marketing, UAC Foods Limited, Mrs Joan Ikekwaba explained that the signing of the new brand ambassador is another way through which the company intends to engender a more robust brand affinity with the target consumers and to further reaffirm the leadership positioning of Gala in the category.
The new Gala brand ambassador Harrysong opened up that he was pleased to be the face of Gala brand. He then pledged to ensure that the brand derives maximum value for the investment by promoting the brand among the target audience and his fans through his music and his huge social media network.
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